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//analog

What if a PowerPoint presentation is completely out of place?

Surprise: we also feel a deep connection to PowerPoint haters. This is because slides are often so poorly designed and presented that they are counterproductive. But there are also genuine reasons to switch to analogue: if you prefer to weigh things up, discuss them and react directly to your audience, a poster is often a better option. We enjoy doing this – partly because it's a nice challenge not to resort to the usual platitudes, as is often the case with graphic recording, for example.

Eine Person zeigt auf ein komplexes Diagramm auf einem Poster, das verschiedene vernetzte Elemente und Cloud-Symbole darstellt.

01 ​

NetApp: Questions are welcome

If you want to present innovations, you have to be careful not to overwhelm your audience. NetApp explains the tech trends in storage management with a pen and a well-trained step-by-step story that can lead to an ‘aha’ moment via various paths. In between, the audience is asked questions and the fresh answers are immediately entered on the poster – pardon me – the tear-off pad.

Eine Person steht vor einem Diagramm auf einer Tafel, das verschiedene Prozesse darstellt. Im Hintergrund ist der Schriftzug "World Café" zu sehen.
Samantha
Harrison
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Marketing Executive

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Poster design featuring a hand-drawn illustration depicting a complex network of cloud computing elements. The title ‘Hybrid Cloud’ appears at the top in a banner.
Poster design with a hand-drawn illustration showing a globe divided into segments. Topics such as ‘Efficiency’, “Flexibility” and ‘Hybrid Cloud’ are depicted. The title ‘Software Defined Storage’ appears at the top in a banner.
A group of people are standing around bar tables in a room labelled “World Café”. A presentation diagram can be seen on a board in the background.

02

Trend Micro: Form follows Edding

The market leader in enterprise cyber security wants to earn the trust of its audience step by step before daring to discuss vulnerabilities. The best way to do this is to take a very individual approach to the story – in Trend Micro's case, using a map of potential attack points – and to allow the discussion to take a completely different turn than expected. Incidentally, the target group recognises the current security level that you want to build on.

A round table in an office with a diagram on it. Desks with monitors and office chairs can be seen in the background.
Ein Plakatdesign mit Diagrammen und Illustrationen zur Cybersicherheit und digitalen Transformation. Enthält Elemente wie ein Schutzschild mit "Protect", "Detect", "Prevent", "Respond" und das Trend Micro-Logo.

03

Pitch poster: Perfectly prepared for the decisive moment

In sales pitches, small details can sometimes make the difference between millions in sales. It can't hurt to do everything possible to ensure that as many of your arguments as possible reach the decision-makers. The Swiss IT service provider does just that, supplementing the slide presentation with a poster that visually presents all the key arguments in a memorable way. Hung in the conference room, it is constantly visible and makes it easier for the speaker to confidently address the important soft factors in their summary.

Sales-Pitchposter Photo by Pawel Chu on Unsplash
Illustration on a red background with cogwheels and business people. One person jumps over cogwheels while others drive them or work on them. In the top right corner, a hot air balloon cloud floats with a telescope. The scene symbolises innovation, progress and teamwork.
Illustration on the topic of ‘security of supply’ with clouds, buildings and symbols for performance, self-service and e-health. One figure is holding a ‘security’ banner, while another is reaching out of a cloud. In the foreground is an open safe with gears and a digital workplace.
Illustration on the theme of ‘partnership on equal terms’ with stylised figures, cogwheels and buildings. A large red hand with mechanical elements symbolises cooperation. Terms such as ‘closeness’, “agility” and ‘enthusiasm’ underline the theme.
Poster design depicting the themes of ‘smooth migration’ and ‘digital transformation’. Features illustrations of people working on computers and terms such as ‘self-service’, ‘uncompromising protection’ and ‘partnership on equal terms’. The AVECTRIS logo can be seen at the bottom right.

Next pitch – different messages – different visuals – same design. Over time, this creates a modular system that leads to increasingly efficient output per pitch. Because efficiency is in our DNA, we have summarised our most valuable tips for ‘output optimisation’ in this article:

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