//depict the future
NetApp AI Whitepaper
Data storage is a key success factor for many digital technologies of the future. This is particularly true for artificial intelligence. NetApp has proven itself to be a competent problem solver in this area – however, it wants to reach new target groups who would be looking elsewhere. A white paper describing the steps involved in achieving actual AI opens the doors to discussion forums for storage management specialist NetApp. At the same time, targeted online sales processes are supported.
Just snack it
Technical information, such as that in a white paper, is usually very interesting for readers – yet it takes discipline to work through this content. It becomes much easier when content is presented visually in such a way that it becomes ‘snackable’ for our brains. This is because we digest complex issues much better in small bites.
The beginning is the word...
...but that's just the beginning. Good design helps to structure content. Navigation elements provide orientation and guide readers to the content that interests them most. Translating textual content into visual content also helps to increase understanding of contexts. Graphic illustrations thus serve as an aid to reading. At the same time, visual information stays in the mind longer than purely textual information.
Last but not least: the eye reads too. This means that an attractive layout is also enjoyable. It appeals to our eyes – and promotes discipline when complicated topics await us.
“Working with Thomas and his team is enjoyable in every way. I particularly appreciate their uncomplicated creativity [...]. And the results are always top notch!”
Volker Schmidt
CEO Akima Media GmbH