//visual self-definition
The energy supplier BKW makes its corporate mission statement visible
Words can do things that pictures can't and vice versa. The leading Swiss energy supplier BKW presents its corporate mission visually and thus gains a lot of expressiveness and emotional impact. The creation process was deliberately used to detect redundancies in the strategy, brand values, vision and self-image as well as bring them into harmony. The visual thinking methodology incorporated improvements from all areas of the company over several iteration stages and ensured that acceptance and understanding of the mission statement grew.
Thoughtful
The elements of the mission statement have been carefully assembled to form a comprehensive picture. The present is placed at the bottom: it is predominantly characterized by energy generation. At the top is the future of BKW as a valued partner to its customers, who have also become energy suppliers.
On the left is BKW's external image: the brand perception of being the customer's “buddy.” On the right are the elements of the new management philosophy, which are more inward-looking and focused on the company itself.
Modern managers do not “rule” from the top down, but rather support and empower employees to work and make decisions independently and responsibly. They set the direction and provide encouragement with the aim of helping employees grow and “take off.” This enables employees to tackle the challenges of the company's future with greater agility.
For us, it is always essential at the start of a project to “think with a pen.” This is an important part of our work, especially in projects like this one, where the goal is to create a new visual world. Far removed from digital precision, the most successful initial ideas for visualizations are still created in a completely non-digital way.
