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//eye-catcher
//for linkedin & co.

„Content (Marketing) is King“

What Bill Gates predicted in 1996(!) is now a stressful reality in almost all marketing departments: only those who constantly produce interesting content are visible in the digital public sphere and can compete for thought leadership positions and SEO rankings. We are here to ensure that content is not only good, but also well seen and understood. And that means a little less stress.

Three numbered shipping containers (1, 2, 3) suspended by cranes above a sea background.
A question mark hovers above a cloud in front of a blue sky.
Illustration of a person in a paper airplane heading toward a cloud with data streams that converge to form the word SAFE.
Illustration of an infinity symbol made of arrows with a laptop on top and a steaming cup of coffee in front of it.
Dark, swirling storm clouds form a tornado over a flat landscape.
Top view of a container ship loaded with colorful shipping containers, surrounded by clouds.

Eye-catching tactics against advanced inattentiveness

Visuals have the superpower of catching the eye. Unlike textual content, we can decipher them even when “skimming” or scrolling. With text, we have to stop and take our time.

Blue shipping containers labeled “K8s” float among the clouds in a clear sky.
Blue location icons with symbols such as a dollar sign and a speedometer floating above clouds in a clear sky.
Text with the question “Who is the rising star among IaaS providers?” with a download icon and a starry background.
Illustration of a person resting in a chair next to a large power button with the text “Worry-free container orchestration?” and connected network nodes.
Illustration von zwei Personen, die mit einem großen Kalender interagieren, mit dem Text 'CITRIX Studie 4-Tage-Woche' auf blauem Hintergrund.
Illustration of a person sitting at a desk with a laptop, surrounded by a large clock and statistics on the reduction of overtime, e.g., through more staff and better processes.

For Citrix, it's time to chop up

At the software company Citrix, they consistently discuss relevant topics and support them with interesting data. This spreads almost automatically if you reach the appropriate multipliers well in advance. We assist with the design of infographics, including animated versions and those broken down into smaller units. The infographic snippets ensure a considerable news frequency throughout Europe.

Close-up of a dashboard-style display with the words “FlexPod,” a needle pointing to “Max,” and the text “FlexPod is Hybrid.”
Digital illustration of a human figure surrounded by floating data screens, with the text “FlexPod for AI.”
Top view of a street vendor with colorful dishes, surrounded by blurred movements of people, with the text “FlexPod Stories.”

Technological leadership must be visible

Our client NetApp has been a technological leader in many of its market segments for decades. However, all of this would be useless if competitors were better at communicating their capabilities. Fortunately, that is not the case! We always help when things get too complicated for the in-house media unit or when a particularly strong impact is required.

Close-up of a blue eye with the inscription “A fresh (Cloud) Insight.”
Illustration of HCI usage across different sectors: 38% in financial services, 59% in manufacturing/automotive, and 69% in cloud and IT services.
Illustration of a person on a pyramid with the sun and the inscription “HCI,” highlighting that 34% of respondents believe that HCI will play a decisive role in the next 5 years and that two-thirds of companies have been using or working with HCI for more than two years.
Illustration of heads standing in front of a scale with symbols for costs and performance, accompanied by the text “Price-performance ratio: Efficient utilization of IT resources.”
Die Illustration zeigt Schnecken mit Symbolen, die Herausforderungen für den Betrieb von Rechenzentren darstellen: 44 % fehlende Fachkenntnisse des IT-Personals, 45 % veraltete Infrastruktur und 56 % geringes IT-Budget.
Illustration of a car connected to cloud networks with euro symbols and binary code, accompanied by the text “Monetizing Vehicle Data.”

It works!

Animation showing an overlay with various data and cloud icons, ending with the NetApp logo.

Nowadays, ideas and messages only spread if they reach the target audience quickly and are easy to consume. The convenience advantage of videos can be clearly seen in the figures from comparative studies. Those who use moving images not only have a higher chance of being noticed, but can also convey more complex messages in a more impressive way.

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