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How do you conceptualise and design presentations
that get to the point in a convincing manner?

Even after more than 10 years as consultants and designers of high-end presentations, we have not found a universal formula. The topic, messages, audience, occasion, length, speaker style, brand design and, increasingly, current ‘presentation fashions’ make each task unique. But perhaps that is precisely why we enjoy it so much. What we have found is a clear process that leads us safely to our goal together with our clients.

01

​​beachinspector Keynote: Anton makes things sizzle

Over the years, we have learned that the story and visuals are only there to support the speaker – the show must remain about the speaker. Anton from beachinspector put plenty of time into rehearsing beforehand and worked with us to refine the slides again and again. His presentation posed a particular challenge: stricter rules than at TED – and a shorter speaking time. The result: watch and be amazed!

02

Green City Solutions: An idea spreads its wings

Felix came to us with a green mission – and immediately got us excited about the idea of turning the natural product moss into a high-tech fine dust eater for our cities. We structured and condensed the many good arguments with him and found a reduced visual language so that the messages could really come across – on the screens of this world. Felix toured so successfully with it that even federal ministers and board members of DAX giants are now infected by the start-up.

Felix speaks into a microphone on stage, wearing a white shirt. Part of the text can be seen on a green background.
A collage of images depicting beach scenes and digital elements, with the text “We digitise beaches” and various symbols and logos.
Portrait of Felix Mann, smiling in a blue shirt in front of a plain background.

"The compelling storyline and powerful visuals make a real difference for me on stage."

Felix Mann

Ex-Chief Marketing Officer, Green City Solutions, Berlin

Seven presentation slides covering topics such as air purification, renewable resources and biotechnological air filters. They contain graphics, text and images of people.

03

FlexPod: From zero to "aha" in five minutes.

Some ideas turn out to be ingeniously simple. You just don't realise it because they are presented in a way that is too complicated. Too often, content and form don't match. Presenting things in an uncomplicated way is our particular passion. And here at FlexPod, we have also been able to convey the ‘cleverness’ of the solution wonderfully with animations. The presentation almost looks like a graphic video that leaves us with an ‘Ahaaaa’ moment, without many words.

Illustration of a FlexPod system connected to 3D workgroups. Shows a central file with avatars of people accessing it and the text ‘Perfect for 3D Workgroups’.
Illustration of a FlexPod system supporting real-time collaboration. Shows a central 3D file, avatars of people accessing it, and a list of benefits such as ‘fast,’ ‘secure,’ and ‘future-proof.’ Text: ‘Even works with 2x 4K displays.’
Illustration of a connection between a headquarter and a remote location. Shows a 3D file at headquarter being transmitted over a long distance to a user at a computer.
Illustration of a common workaround for collaboration. Shows two users on computers copying a 3D file. Problems such as ‘no synchronous collaboration’ and ‘time-consuming and resource-intensive’ are highlighted.
Illustration shows an office building with a location marker and an avatar in a red marker, surrounded by mountains. Next to it are bullet points listing the advantages of remote working.
The illustration shows an office building with location markers, an avatar and an aeroplane flying between locations. Next to it are bullet points listing the advantages of working at the customer's location.
The illustration shows a FlexPod system connected to a 3D file and avatars of people. Next to it is the text ‘Perfect for 3D workgroups’.
The illustration combines an image of a headquarter with a 3D file and a photograph of a screen at a remote location. Text: ‘Almost no latency, perfect user experience’.
The illustration shows a FlexPod system in front of a large cloud symbol representing cloud technology. Next to it is an office building with a tree.
The illustration shows a globe with connecting lines and location markers representing global teams. On the left is the text ‘3D Design in Global Teams: The Latency Challenge...’ with the Cisco and NetApp logos.

04

seal solutions: Because references sell better

‘Seal provides AI-driven content discovery for enterprise customers.’ Right. You could explain this at length. Or you could simply share three compelling customer references, each lasting 30 seconds, and suddenly a picture forms in your mind. We all develop an understanding much more quickly with the help of examples than through theory. As a result, we also get a much quicker idea of how we can use the product or idea for ourselves. Reference selling has long been particularly popular with us. This is also because it often allows you to weave such compelling stories. We have even been supporting the development of entire reference customer programmes for many years. If you're interested, just have a chat with Lena about it:

Presentation slides with illustrations on topics such as contract management and data analysis.
Black and white portrait photo of David Gingell

“[…] the Corp deck you did for us has been massively well received. [...]
Extreme kudos to you.
If you need any recommendations or quotes for your website I would be happy to oblige.”

David Gingell

Ex-Chief Marketing Officer, Seal Software

05

Klafs: Design for a design product

Sauna manufacturer Klafs demonstrates why it is the global market leader not only with hard facts, but also with outstanding product design. With our help, this is now also evident in presentations that fit seamlessly into the company's web and print presence.

Angled view of a presentation slide with a white header, a darkened photo of an office building and the words ‘KLAFS TODAY’ placed in the centre.
Angled view of a presentation slide titled ‘SUCCESS FACTORS’. Contains a circular diagram in the centre with five segments: lean organisation, service, direct sales, innovation/design and product quality, surrounding the KLAFS logo.
Angled view of a presentation slide titled ‘FIGURES’. Shows two charts: on the left, group turnover for 2015 at EUR 105 million, broken down into domestic and foreign; on the right, the number of employees in 2015 at 735, shown in a pie chart. At the top left, an image of hands on wood.
Angled view of a presentation slide titled ‘AGENDA’. Shows a list of topics: History, KLAFS Today, Product Portfolio and Performance Data, References, Quality Workshop, New Products and Innovations, Sustainability. A sauna is visible in the background.
Presentation slide with a collage of images showing luxurious sauna and sanarium designs for private customers. Top left: a room with large windows; bottom: various interior views of wooden saunas.
Presentation slide with a picture of a sauna and a shower. The text ‘WELCOME! To the KLAFS sauna and wellness world’ is placed in the centre. At the bottom it says ‘Stefan Schöllhammer, Managing Director’.
Presentation slide showing a modern living space with a compact sauna. The text ‘S1 One concept. Two ways.’ describes the flexibility of the sauna. Large windows offer a view of a garden.
Presentation slide titled ‘SUCCESS FACTORS’. Contains a circular diagram in the centre with five segments: Lean organisation, Service, Direct sales, Innovation/Design and Product quality, surrounding the KLAFS logo.
Presentation slide with a world map showing the locations and partners of the KLAFS Group. Various branches are listed on the left, while on the right is ‘WORLDWIDE’ with regions such as Europe, the USA and Asia.
Presentation slide showing KLAFS customer groups. On the left are images of private and commercial sauna areas, on the right are lists of private customers such as residential buildings and yachts, as well as commercial customers such as hotels and spas.

06

Kinderstiftung: Where it's about more than just money

We want to dedicate at least 1% of our work each year to socially meaningful activities free of charge. One of these is the Esslingen Nürtingen Children's Foundation. We not only like the employees here, but also their entire approach: they don't just try to solve problems with money, but encourage everyone to help in their own way to improve the situation of children in difficult circumstances. And thus to give them opportunities. A good presentation can't hurt when it comes to finding more supporters and drawing attention to an underestimated issue right on our doorstep. If you'd like to give opportunities too, you can get started right here:

Logo of the Esslingen-Nürtingen Children's Foundation with the slogan ‘Give opportunities!’
A laptop displaying a diagram on its screen. The diagram consists of coloured, interlocking shapes with text. The laptop is shown at a slight angle.
A tablet shows a picture of a child covering their eyes, next to the text ‘Give opportunities – seize opportunities’. The tablet is lying at a slight angle.
A tablet displays the image of a smiling child next to a list of participation options, such as becoming a sponsor or organising an event. The tablet is slightly tilted.
A child in a blue raincoat runs happily along a wet street. At the top left is written, ‘The Chancenschenker concept. Here, everyone can help.’ On the right is an outline drawing of a person with open arms.
Presentation slide showing a child playfully covering their eyes. On the right is the text ‘Give opportunities – seize opportunities, Esslingen-Nürtingen Children's Foundation’ on a green background.
Presentation slide with a diagram in the shape of a windmill. The segments are labelled ‘Education and reading’, “Sport”, ‘Social networking’, ‘Strengthening personality’ and ‘Art, music, leisure activities’. At the top left it says ‘It's about much more than money’.
Presentation slide with a picture of a seated child tying their shoelaces. To the left is an outline drawing of a person. At the top left is the text ‘Concrete, pragmatic and long-term support’. At the bottom are symbols with text for support options such as ‘Clothing, school supplies’, ‘Club membership fees’, ‘Theatre, concert visits’ and more.
Presentation slide with a photo of a cityscape showing a church. On the left are statistics on child poverty, such as ‘10.9% Hartz IV recipients in 2011’ and ‘28.2% social welfare recipients under the age of 18’. At the bottom is ‘Child poverty in Esslingen/Nürtingen?’ on a green background.
Presentation slide showing a child playing on a hopscotch game drawn in chalk on the asphalt. On the left are ‘6 good reasons’ with points such as ‘Active support concept: experience success for yourself’ and ‘Improve equal opportunities’.

07

​Kaiser & Kraft: Das Sales-Tool mit dem Klick

The Stuttgart-based office equipment supplier has a wonderful style of language and a CD with real punch. That's why it's hard to avoid using the flat analogy of ‘powerful’ for the entire world of communication. This made it all the more enjoyable for us to design the right sales presentation for the tough everyday work of the sales team in the field. We came up with a well-thought-out navigation system and touch-enabled operation so that you can jump ad hoc from desk chairs to pallet trucks and on to sustainability. The app's look not only does justice to its functionality, but also increases its acceptance among customers and colleagues alike.

Presentation slide titled ‘ALWAYS IN STOCK AND ON THE ROAD’. Shows logistics data such as ‘Storage area 53,500 m²’, ‘Storage locations 50,000’ and ‘Items in stock 10,100’. Two logistics centres in Germany are listed on the right.
Section of a presentation slide with the text ‘We can also do ISO.’ Certifications such as ‘ISO 14001’, ‘ISO 9001’ and ‘ISO 50001’ are listed below. Symbols for different categories are shown on the right.
UX_Mueue_auswahl_menue_kaiser_und_kraft_
UX_hauptauswahl_menue_kaiser_und_kraft_v
Section from a presentation slide with categories such as ‘Advise,’ ‘Order,’ “Deliver” and ‘Support.’ Each category contains symbols and descriptions, e.g. ‘Perfectly planned’ and ‘Reliably delivered.’ On the left is a yellow area with text.
The presentation slide shows a large yellow roller door in a warehouse with the text ‘EINFAHRT FREI ZU KAISER+KRAFT’ (Free access to Kaiser+Kraft). At the top are navigation arrows and the title ‘ÜBER UNS’ (About us).
The presentation slide shows a blue pallet truck in front of a sketched warehouse wall. Product features are listed on the right, such as ‘Premium products – 10-year warranty’ and ‘Extras on request – customised designs possible’. The EUROKRAFT logo is shown at the bottom right.
Presentation slide with a night-time cityscape in the background. On the left is the text ‘LESS IS EVERYTHING’. On the right are listed advantages such as ‘Lower material costs’ and ‘Less chaos’. An overlay shows additional details on the topic of eProcurement.
Presentation slide with information about the company. Left: ‘Founded in Stuttgart in 1945 by Walter Kaiser and Helmut Kraft’. Centre: ‘130 experts in Germany are here to help you’. Right: ‘+60,000 products’ with image of catalogues and a tablet.
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