Interaktive Apps PPT PDF Showroom | Visual Storytelling-Agentur maiwald.design

//app or PPT?
//or pdf?

Navigating through information in a situation-appropriate manner

Anyone who wants to make information interactively accessible in sales meetings, at trade fairs, or in kiosk systems has to rely on complex apps that are difficult to maintain or use proprietary systems. Hardly anyone knows how PowerPoint excels at such tasks, provided you master the right functions and combine them with a good UI. But PDF and some app builders are now also enjoyable to use and can be put to work for manageable interactive tasks.

Kaiser & Kraft: The sales tool with a click

The Stuttgart-based office equipment supplier has a wonderful style of language and a CD with real punch. That's why it's hard to avoid using the trite analogy of “powerful” to describe the entire world of communication. So it was all the more a pleasure for us to design the right sales presentation for the tough everyday work of the sales team in the field. We came up with a well-thought-out navigation system and touch-enabled operation so that users can jump ad hoc from desk chairs to pallet trucks and on to sustainability. The app's look not only does justice to its functionality, but also increases its acceptance.

Presentation slide titled “ALWAYS IN STOCK AND ON THE ROAD.” Shows logistics data such as “Storage area 53,500 m²,” “Storage locations 50,000,” and “Items in stock 10,100.” Two modern logistics centers in Germany are listed on the right.

Excerpt from a presentation slide with the text “We can also do ISO.” Certifications such as “ISO 14001,” “ISO 9001,” and “ISO 50001” are listed below. Symbols for various categories are located on the right.

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Excerpt from a presentation slide with categories such as “Consulting,” “Ordering,” “Delivering,” and “Support.” Each category contains symbols and descriptions, e.g., “Perfectly planned” and “Reliably delivered.” On the left is a yellow area with text.

The presentation slide shows a large yellow roller door in a warehouse with the text “EINFAHRT FREI ZU KAISER+KRAFT” (Free access to Kaiser+Kraft). At the top are navigation arrows and the title “ÜBER UNS” (About us).

Presentation slide with a nighttime cityscape in the background. On the left is the text “LESS IS EVERYTHING.” On the right are listed advantages such as “Lower material costs” and “Less chaos.” An overlay shows additional details on the topic of eProcurement.

Presentation slide with information about the company. Left: “Founded in Stuttgart in 1945 by Walter Kaiser and Helmut Kraft.” Center: “130 experts in Germany are here to help you.” Right: “+60,000 products” with images of catalogs and a tablet.

SIX Payment: Getting to the point faster with visual storytelling

Staut es sich an der Kasse, ist die Schuld oft beim langsamen Kartenterminal gefunden. Weiß man aber, was da im Hintergrund abläuft, wundert man sich viel eher, wie das so schnell gehen kann. Die umfangreiche Präsentation für SIX wird im Außendienst eingesetzt und basiert zu 100% auf der Standard PowerPoint Technologie. Selbst die Animationssequenzen sind direkt im Programm umgesetzt – was zugleich Speicherplatz spart. Die Präsentation fühlt sich aber vielmehr an wie eine App: Durch Buttons und klickbare Menüs kann man je nach Situation bzw. Zuhörern die Themen direkt ansteuern, die von Interesse sind.

An image on a laptop screen shows a woman wearing sunglasses and a red top, smiling. The text “Everything related to cashless payments from a single source – SIX Payment Services” can be seen. Below this, various categories such as “SIX General,” “Enabling,” “Value Added Services,” “Acquiring,” and “E-Commerce” are shown with corresponding symbols.

A laptop screen shows an infographic on the left with statistics about SIX Payment Services, such as “1.5 million payments,” “3 petabytes of storage capacity,” and “10 million card transactions daily.” On the right, two men in suits are sitting and looking at a tablet. The background is dark.

A laptop screen displays a graphic titled “Financial Institutions” and a representation of services such as “Acquiring Processing,” “Issuing Processing,” and “Interbank Payment Systems.” Symbols represent various functions related to payment processing and handling. The background is dark.

Ein Laptop-Bildschirm zeigt eine Zeitleiste mit dem Titel "Unsere Erfolgsgeschichte", die die Entwicklung von SIX Payment Services darstellt. Die Zeitleiste umfasst wichtige Meilensteine von 1930 bis 2010, einschließlich Unternehmensgründungen und Produkteinführungen. Der Hintergrund ist hell gestaltet.

Trade fairs: Understanding innovations even in passing

At ebm-papst, there are traditionally so many good innovations that it is difficult to explain them quickly enough to potential customers. We help explain innovations—even under the extreme conditions at trade shows. For example, with schematic demo animations or interactive touch-screen replacements for product brochures. PowerPoint can be faster, more flexible, and more cost-effective here. But it also offers an important navigation advantage: especially at trade shows, being able to find all additional information with just two clicks is worth its weight in gold.

A tablet is held in someone's hands and displays a technical presentation from ebm-papst. The screen shows diagrams and information about a product called “RadiPac,” including details about its design and installation.

Swisscom Cloud: anything but cloudy

The company strategy is not equally clear to every employee, especially when it is based on innovation. Why not simply put a terminal in the foyer and let people swipe on their way to lunch...

A person is holding a tablet showing an app with a wood design background. The screen displays several tiles with text and images representing different topics or functions. The person is wearing a blue and white striped shirt.

bridgingIT: Show what you can do

How does a digital management consultant showcase their products? And how do they approach different tasks? Together with bridgingIT, we turned boring PowerPoint presentation slides into an interactive catalog that highlights the most important areas of expertise. The subchapters, which are structured in the same way, can be accessed via tabs. What previously seemed like a jungle is now organized and can be explored in just a few minutes.

Presentation slide with a menu on a blue background. Shows “Areas of expertise” with options such as “Analytics,” “Business Transformation,” and “Agile Transformation.”

A laptop with three screens displays various presentation slides with blue backgrounds and diagrams.

The app's areas of expertise were very well received. Responses ranged from “Awesome” to “I'm already celebrating this app.”

Feedback from the Sales Board Meeting where the project was presented.