Baloise explanatory film on asset management
We owe Einstein one of our favourite quotes: ‘If you can't explain it simply, you don't understand it well enough.’ But anyone who has to storyboard the advantages of analysis and optimisation software for pension fund asset management would rather have Einstein's comprehension than his sayings. We fearlessly got down to work, bombarded our clients with questions and added a generous helping of entertainment. So now "enjoy the show!"
The change in media consumption even requires a change in thinking when it comes to explanatory films. Here, too, full attention must be paid to inattention. We often have to use animations and visuals in a very balanced way so that they remain accelerators of understanding and do not develop a vampire effect.
Outsmarting information overflow
Animation is very important to us. Not only because it is enjoyable and brings our work to life, but also because animations are particularly effective at performing three essential functions of visual information transfer.
Perhaps the most important reason is the ‘emotion’ factor. That's why many of our products are animated, because they are valuable and, for us, not a secondary medium, but rather... Not a secondary project, but an additional option that can be used for everything we do. All generations after the boomers expect content that moves them – instructions for use? Video!