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White paper series with Akima Media

Akima explains how public relations and marketing work in today's digital world and how to do it effectively and with ease. Our job: to showcase valuable expertise in such a way that it is enjoyable to stay tuned until the end and to add visual impact to the messages.

Worth reading? Worth seeing!

A lot of effort goes into creating good content. However, most of the effort and brainpower is invested in designing and formulating helpful texts. Hardly anyone attaches the importance to visual presentation that it deserves. But if potential recipients are not made to “want” to read, all the effort that went into creating the content was in vain.

The Akima Media agency has always done it better. The Munich-based company has published a series of white papers that can almost be described as a complete recipe book for today's digital marketers. And thanks to our help, it's now a feast for the eyes too – bon appétit!

A tablet shows an infographic with statistics on the importance of images in marketing, with percentages and symbols for social media.
A tablet shows an image of a person looking thoughtful, with overlay text 'So finden Sie die richtigen Themen' and icons representing various topics.
A layout with a person in the background and overlaid text reading “Study: Delicious appetizers instead of ‘all you can eat’” and icons representing data and analyses.

01

No News? No worries!

Cool title – helpful topic. Content marketing thrives on constantly relevant topics related to our marketing and business world. But what do we do when we run out of topics or ideas? Either despair – or get the white paper from our friends at Akima!

A tablet shows a graphic featuring a hand pressing a button, with text about "Call-to-Action" and tips for effective communication.
A tablet shows an image with a statue and overlay text "Die Basistext-Methode: Maximaler Output bei minimalem Input," featuring icons representing content creation.
The layout shows an image of a person leaning against a wall, with the text “No News? No Worries!” superimposed on it and tips on how to maintain visibility without new updates.
Two laid-out pages: The first deals with current topics with ‘Breaking News’ text; the second deals with ‘News Hijacking: Jumping on current debates’ with a jumping person and symbols representing communication.
Two laid-out pages: The first shows a call to action with a hand pressing a button; the second deals with “Buddymail: Soft news for selected journalists” with a handshake image and communication symbols.

02

Content Maximization

Anyone involved in marketing or public relations today quickly finds themselves under pressure that used to make us look pityingly at newspaper editors: publishing new content at a relentless pace. To help us sleep more peacefully again, Akima has compiled a nice collection of tips and tricks for us in its second white paper, enabling us to get the most out of our work.

One layout shows text about consumers being inundated with around 6,000 pieces of information per day, alongside an image of a brain with the inscription “2%” and an exclamation mark.
The layout shows an image of a person holding a tablet, overlaid with the text “WHITEPAPER: GIVE ADVICE AND GET LEADS” and symbols for network connections.
The layout shows an image of several Buddha statues overlaid with the text “CONTENT MAXIMIZATION” and “How to get more out of your content” as well as the Akima logo.
The layout shows text about creating informative white papers, with a graphic made up of symbols representing a process from questions about content to impact and value.
The layout shows a hand holding a smartphone and capturing buildings, overlaid with the text “CONCLUSION: ACHIEVE A LOT WITH LITTLE EFFORT” and network symbols.
The layout shows a filmed person, overlaid with the text “VIDEO: MULTITALENT WITH VISUAL POWER” and symbols representing multimedia elements.

03

Visual Storytelling

Our favorite topic? Condensed into less than 20 pages? We were more than skeptical and all the more amazed at how skillfully and purposefully Akima was able to tackle such a topic. We find the result very exciting to read—and, of course, the design also helps to make it an entertaining read. So if you want to download a few of our most important secrets, use the button below. But please don't tell anyone ;)

A tablet shows a page with an image of a "Mind Your Step" sign and the text "BILD UND TEXT: EIN STARKES TEAM," discussing the synergy of images and text in content marketing.
A tablet shows a page with text about the functions and talents of images, including capturing attention, reducing complexity, evoking emotions, and making content memorable, accompanied by icons.
The layout shows an eye graffiti and the text “VISUAL STORYTELLING: Picture stories bring your message to life” as well as the Akima logo.
The layout shows cooking ingredients and utensils, overlaid with the text “THE RIGHT INGREDIENTS: DIFFERENT TYPES OF VISUALS,” which refers to different types of visual representations used in storytelling.
A layout with statistics on the impact of images that increase reading, recall, and interaction rates, with graphics and symbols to illustrate the data.
The layout shows an eye and the text “The best content is worthless if no one pays attention to it,” which discusses the importance of visuals for attracting attention, with related symbols.

04

PR and marketing in the time of COVID-19

There is a beautiful and encouraging saying that goes: “Those who bury their heads in the sand today will grind their teeth tomorrow.” For everyone else, Akima has come up with a little guide to help us when even we communication professionals are at a loss for words. After all, times of crisis are usually delicate times, and advice is invaluable. Nevertheless, you can get it right here, completely free of charge:

The layout shows text about the world after the pandemic, featuring a street sign that reads “Stay at home.”
The layout shows the text “DREAM VACATION vs. #STAYHOME” with an image of palm trees and question marks, and discusses how character is revealed in times of crisis.
The layout shows the text “PR AND MARKETING IN TIMES OF CORONA,” featuring an image of loudspeakers and the Akima logo, and discussing communication strategies during the pandemic.
The layout shows hands typing on a keyboard, overlaid with the text “THE WORLD HOLDS ITS BREATH - AND WE ARE SUPPOSED TO CONTINUE WITH PR & MARKETING?”
Das Layout zeigt Text zum Thema Krisenmanagement, mit der Abbildung eines Wegweisers und der Überschrift „DOS & DON'TS“.
The layout shows text about the optimistic outlook for IT media, with an image of secret files and the headline “IT MEDIA WITH AN OPTIMISTIC VIEW OF ITS OWN FUTURE.”
Portrait of Volker Schmidt smiling in a suit in front of a blurred background outdoors.

“Even when things get a little hectic, we can rely on maiwald & mates.”

Volker Schmidt

CEO Akima Media GmbH

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